Amazon stands as a starting point for many online shoppers, with 63% of customers initiating their product searches there

A significant 70% of Amazon customers never look past the first page of search results, demonstrating the importance of product visibility on the platform. Additionally, the Amazon app sees substantial usage, engaging 98.07 million people at least once a month. 

To shed more light on this, I’d like to share the most important Amazon search statistics that are crucial to note immediately. 📊🔍

Amazon Search Statistics: The Key Data

  • 63% of customers begin their product searches on Amazon.
  • 90% of all product views on Amazon come from searches, not advertisements.
  • 70% of Amazon customers never go beyond the first page of search results.
  • 35% of Amazon shoppers click on the first product listed on a search page.
  • 64% of clicks occur on the first three results displayed in a search.
  • 81 percent of clicks go to brands on the first page of search results on Amazon.
  • 98.07 million people use the Amazon app at least once a month.
  • About 2.4% fewer people searched on Amazon US in July 2023 than they did in July 2022.
  • 50% of Amazon searches are for gadgets.
  • Amazon has a 45% share of the US online shopping market.

Sources: (Search Engine Land, Retail Dive, Search Engine Journal, Get Found Quick, AMZ Advisers, Linkedin, Seller App, Repricer Express.)

Amazon Dominates: 63% of Product Searches Begin There.

Important takeaway:

Insight from DataRationale
Majority start product searches on AmazonAmazon is the primary gateway for online shopping.
Businesses should prioritize AmazonMaximizing visibility on Amazon can drive sales.
Understanding Amazon’s algorithm is keyEffective product placement ensures higher reach.

Source: Search Engine Land

Organic Wins: 90% of Amazon Product Views Stem from Searches, Not Ads.

Important takeaway:

Insight from DataRationale
Organic search is dominant on AmazonUsers rely heavily on searches rather than ads.
Investing in search optimization is paramountTo increase product views, focus on search relevancy.
Advertisements play a secondary role in visibilityOrganic search results drive the majority of traffic.

Source: Retail Dive

70% of Amazon Shoppers Stay on First Page of Search Results.

Important takeaway:

Insight from DataRationale
The first page of search results holds significant weightMajority of users don’t venture past the first page.
Prioritizing first-page ranking is crucial for sellersVisibility drops sharply beyond the initial results.
Diversifying strategy beyond just Amazon may be beneficialOver-reliance on first-page ranking can be risky.

Source: Search Engine Journal

First Product on Amazon Search Page Grabs 35% of Clicks.

Important takeaway:

Insight from dataRationale
Dominance of first-listed products.Shoppers tend to trust top listings.
Crucial real estate: the top search result.Placement can significantly drive sales.
Necessity for sellers to optimize listings.Being first can lead to higher clicks.

Source: Search Engine Journal

Top Three Amazon Search Results Secure 64% of All Clicks.

Important takeaway:

Insight from dataRationale
Majority of clicks are on top three results.Users often find relevance in initial listings.
Prime positions hold significant user attention.Early search results dominate user interaction.
Beyond top three, visibility drastically drops.Importance of ranking high cannot be overstated.

Source: Get Found Quick

Brands on Amazon’s First Search Page Capture 81% of Clicks.

Important takeaway:

Insight from dataRationale
The first page is the main battleground for brands.Brands outside page one are often overlooked.
High correlation between first-page presence and clicks.Visibility on the initial page greatly drives traffic.
Optimization for page one is imperative for brands.Falling beyond can severely limit brand engagement.

Source: Get Found Quick

Monthly Amazon App Users Stagger at 98.07 Million.

98.07 million people use the Amazon app at least once a month

Important takeaway:

Insight from dataRationale
The Amazon app is a staple in millions of devices.Its widespread adoption underscores marketplace dominance.
Mobile shopping through Amazon is immensely popular.Users prefer the convenience of on-the-go shopping.
Brands should prioritize mobile-optimized listings.Catering to this vast user base can elevate sales figures.

Source: AMZ Advisers

July 2023: Amazon US Sees 2.4% Dip in Consumer Search Activity Year-Over-Year.

Important takeaway:

Insight from dataRationale
There’s a slight dip in Amazon US’s search popularity.Yearly fluctuations can point to evolving user behavior.
Brands may need to diversify their online presence.Sole reliance on Amazon might pose risks over time.
It’s crucial to monitor these trends over longer periods.Short-term variations can indicate broader market shifts.

Source: Linkedin

Tech Leads: Half of Amazon Searches Target Gadgets.

Important takeaway:

Insight from dataRationale
Gadgets dominate Amazon’s search queries.Tech products are a primary interest for shoppers.
Sellers in the gadget niche have immense potential.The demand is evident, making it a lucrative sector.
Diversification beyond gadgets is vital for other brands.Half the search volume is geared towards non-gadget items.

Source: Seller App

Amazon Holds Mighty 45% Share of US Ecommerce Market.

Important takeaway:

Insight from dataRationale
Amazon is the dominant force in US online shopping.Its market share is a testament to its unrivaled reach.
Competitors face a formidable adversary in Amazon.Brands must innovate to claim a slice of the remainder.
A significant portion (55%) remains for other platforms.Opportunities exist for competitors to capitalize upon.

Source: Repricer Express

More Amazon Resources: https://www.businessdit.com/amazon-statistics/