10 Amazon Prime Statistics & Data (2023 Latest Numbers)

Amazon Prime is a big deal. Amazon Prime has over 200 million subscribers around the world, so it’s clear that people love its offerings. 

In the United States, the growth is evident too. In 2022, there were 168.5 million members, and this number is predicted to rise to more than 180 million by 2024

Want to know more? Let me share the most crucial Amazon Prime statistics and data you should be aware of right away. 🌍📈🛍️

Amazon Prime Statistics: The Key Data

  • Amazon Prime has more than 200 million subscribers worldwide.
  • About 65% of U.S. Amazon shoppers were Prime members.
  • The number of Amazon Prime members in the United States is expected to exceed 180 million by 2024, up from 168.5 million in 2022.
  • 81% of internet users aged 18 to 34 in the United States have a paid Amazon Prime membership.
  • Amazon Prime’s retail subscription fees generate $25.21 billion in annual revenue.
  • 82% of US households are members of Amazon Prime. 
  • With $12.7 billion in sales, Amazon Prime Day in 2023 set a new record.
  • Amazon Prime members spend an average of $1,400 per year in the United States. 
  • 72% of U.S. residents receive same-day or next-day delivery from Amazon Prime.
  • More than 175 million customers use Amazon Prime Video.

Source: (Amazon, Statista, Backlinko, Digital Commerce 360, Gizmodo, CNBC, Variety Magazine.)

Amazon Prime Day Statistics: The Key Data

Amazon Prime Day 2023 showcased a significant uptick in shopping activity, with shoppers purchasing over 375 million items, marking an increase from 300 million items the previous year. 

The sales during this event also experienced a 6.7% rise compared to 2022, pushing the worldwide Prime Day sales to reach an estimated whopping $12.9 billion in the U.S. 

  • In 2023, worldwide Prime Day sales reached an estimated $12.9 billion U.S.
  • Amazon reported that during Prime Day 2023, shoppers purchased more than 375 million items, up from 300 million the previous year.
  • On Amazon Prime Days, 25% more items were sold than the previous year.
  • Amazon Prime Day sales in 2023 increased by 6.7% compared to 2022.
  • The average order amount for Prime Day increased to $56.64 from $53.14 a year ago.
  • Prime members have saved over $2.5 billion on millions of Amazon.com deals.
  • US shoppers spent $6.4 billion on the first day of Amazon Prime Day.
  • The Fire TV Stick was the best-selling product globally during Prime Day.
  • On July 15, 2015, Prime Day debuted.
  • Customers purchased over 100 million small business items in the three weeks leading up to Prime Day in 2022.

Sources: (Statista, CNBC, Forbes, Pymnts, Cord Cutters News, Amazon.)

Amazon Prime Video Statistics: The Key Data

  • Prime Video is expected to have 250 million global subscribers by 2027.
  • Amazon Prime Video had the highest market share in the US SVOD market as of the second quarter of 2023, at 21%.
  • Amazon Prime Video has 220 million global subscribers.
  • Amazon has approximately 75 million videos available on Prime Video.
  • In 2022, Amazon Prime Video earned $5.16 billion.
  • Amazon Prime Video is subscribed to by 39% of adults in the United States.
  • 15% of respondents in the United States used Amazon Prime Video daily in 2022.
  • Amazon Prime Video users between the ages of 25 and 34 account for 32.63% of all users.
  • A user watches Prime Video for 5 hours and 22 minutes on average.
  • There are 39.08% female prime video subscribers and 60.92% male subscribers.

Sources: (Statista, Sell Cell, Epicwin App, Thrivemy Way, Statista, Enterprise Apps Today.)

Amazon Prime Surpasses 200 Million Global Subscribers.

Important takeaway:

Insight from dataRationale
Amazon Prime has immense global reach.With 200 million subscribers, its influence spans across continents and cultures.
Membership services are increasingly popular.Amazon Prime’s high subscription number reflects a global shift towards subscription-based consumption.
Amazon likely has a significant recurring revenue stream.Such a large subscriber base promises consistent income, ensuring financial stability for the company.

Source: Amazon

65% of U.S. Amazon Shoppers Hold Prime Memberships.

Important takeaway:

Insight from DataRationale
Majority of U.S. Amazon shoppers are Prime members.A significant portion prefers the benefits and conveniences of Prime membership.
Amazon Prime is a dominant force in online shopping.Its prominence suggests a competitive edge in the U.S. market.
Non-Prime members represent a significant minority.There is potential growth or a market segment that may have distinct needs/preferences.

Source: Statista

U.S. Amazon Prime Memberships to Hit 180M by 2024.

Important takeaway:

Insight from dataRationale
Rapid growth in Amazon Prime memberships.Consistent rise over consecutive years indicates strong customer loyalty.
Potential saturation in the U.S. market.With over half the U.S. population projected as members, market penetration is significant.
Opportunities for more tailored U.S. offerings.High membership suggests demand for diverse and localized content/services.

Source: Statista

81% of U.S. Internet Users (18-34) Subscribe to Prime.

Important takeaway:

Insight from dataRationale
Dominance of Amazon Prime among young internet users.A vast majority of young adults prioritize Prime membership, showcasing its cultural and practical appeal.
Potential challenge for competitors targeting this age group.With 81% penetration, other platforms face a deeply entrenched competitor.
Enhanced focus on products and services catering to this demographic.High subscription rates suggest Amazon’s offerings are resonating with the needs and interests of young adults.

Source: Statista

Amazon Prime Rakes in $25.21B from Subscription Fees.

Important takeaway:

Insight from dataRationale
Amazon Prime is a major revenue driver for the company.The substantial sum from subscription alone indicates its significance in Amazon’s portfolio.
Stability in revenue streams through subscriptions.Predictable annual revenue from subscriptions aids in financial planning and risk mitigation.
Potential for reinvestment and expansion of Prime offerings.The impressive revenue provides Amazon with ample resources to further innovate and enhance member benefits.

Source: Backlinko

Prime Membership Graces 82% of U.S. Households.

82% of US households are members of Amazon Prime

Important takeaway:

Insight from dataRationale
Amazon Prime has become nearly ubiquitous in U.S. homes.A vast majority of households subscribing suggests its integral role in American consumption patterns.
Limited growth potential in the current U.S. market.With such a high penetration rate, future growth in the U.S. may be incremental rather than exponential.
Strong foundation for cross-selling other Amazon services.High household adoption provides a captive audience for Amazon to introduce additional products or services.

Source: Digital Commerce 360

2023 Prime Day Sales Skyrocket to $12.7 Billion Record.

Important takeaway:

Insight from dataRationale
Prime Day has established itself as a premier sales event.The record-breaking figures underscore its significance in the retail calendar.
Consumer trust and engagement with Amazon remains high.Achieving such sales figures indicates sustained consumer confidence in Amazon’s offerings and deals.
Potential for competitors to adapt to Prime Day dynamics.The success of Prime Day suggests a trend that competitors might analyze to refine their sales strategies.

Source: Gizmodo

U.S. Prime Members Average Annual Spend: $1,400.

Important takeaway:

Insight from dataRationale
Amazon Prime members are high-spending consumers.The substantial yearly expenditure showcases their purchasing power and loyalty to the platform.
Prime membership correlates with increased consumer spending.The average spend suggests that membership likely incentivizes or correlates with higher purchase frequency or volume.
Opportunities for tailored marketing towards Prime members.Given their spending habits, targeted campaigns can further maximize revenue from this demographic.

Source: Statista

72% of U.S. Residents Enjoy Prime’s Same/Next Day Delivery.

Important takeaway:

Insight from dataRationale
Amazon Prime’s logistical infrastructure is robust.Delivering to nearly three-quarters of U.S. residents promptly indicates a highly effective distribution network.
Rapid delivery is likely a major incentive for membership.Such promptness in delivery serves as a compelling value proposition for potential and existing members.
Competitors face high expectations for delivery times.Given Prime’s efficiency, other retailers must meet or exceed this standard to compete effectively in the market.

Source: CNBC

Amazon Prime Video Boasts 175 Million Users Globally.

Important takeaway:

Insight from dataRationale
Amazon Prime Video is a major player in the streaming landscape.With over 175 million users, it holds a substantial share of the global streaming audience.
Opportunity for diversified and large-scale content.Such a vast user base provides Amazon the leeway to invest in diverse and expansive content portfolios.
Strong foundation for potential collaborations and partnerships.This massive audience can attract collaborations with top-tier creators, producers, and studios.

Source: Variety Magazine

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