I’ve compiled a list of insightful affiliate marketing statistics; a brief overview is provided below.
Affiliate Marketing Statistics
- 16% of global ecommerce sales are generated by affiliate marketing.
- 60% of brands say affiliate marketing helps them convert leads.
- About 80% of brands have affiliate programs.
- 58% of brands say affiliate marketing helps most with brand awareness.
- 20% of brand marketers say affiliate marketing is the best customer acquisition channel.
- Over 10% of affiliate marketing spending grows annually.
- The global affiliate marketing industry will reach $14.3 billion in 2023 and $15.7 billion in 2024.
- The average affiliate conversion rate is 1%.
- 79% of marketers say affiliate marketing improves customer engagement.
- 57.55% of affiliates make under $10,000.
Sources: (Business Insider, Blogging Wizard, Influencer Marketing Hub, Digiday, Pepper Jam, Luisa Zhou,
#1. Affiliate Marketing Drives 16% of Worldwide Ecommerce Sales.
Source: Business Insider
Significance of the Data: Very High
Mentioned By: Adsterra, Demand Sage, Influencer Marketing Hub, Findstack, Truelist, Luisa Zhou, Zippia, Meetanshi, Market Splash, Kinsta, and more.
| What does the data suggest | Justification |
| Affiliate marketing plays a significant role in ecommerce. | With 16% of sales attributed, it’s a powerful sales generation tool. |
| Not leveraging affiliate strategies might be a missed opportunity. | Its contribution to global sales indicates potential profitability. |
| The affiliate ecosystem is vast and influential. | Its substantial impact reveals the reach and potency of affiliates. |
#2. 60% of Brands Confirm Affiliate Marketing Boosts Lead Conversions.
Source: Blogging Wizard
Significance of the Data: Very High
Mentioned By: Flipping Book, Luisa Zhou, Influencer Marketing Hub, Wp Beginner, Hostinger, Hootsuite, Coupon Affiliates, Salesmate, and more.
| What does the data suggest | Justification |
| Affiliate marketing is pivotal for brand conversion strategy. | A majority of brands acknowledging its impact denotes its efficacy. |
| Brands not employing this method may miss conversion boosts. | Given its recognized success, non-adopters might be at a deficit. |
| Affiliate channels are a trusted means for lead actualization. | The high percentage underscores the trust in its conversion power. |
#3. Affiliate Programs Implemented by 80% of Global Brands.
Source: Influencer Marketing Hub
Significance of the Data: Very High
Mentioned By: Demand Sage, Luisa Zhou, Findstack, Truelist, Blogging Wizard, Meetanshi, Zippia, Post Affiliate Pro, Affiliate Wp, and more.
| What does the data suggest | Justification |
| Affiliate programs are a mainstream strategy for brands. | An overwhelming majority adoption rate indicates industry standard. |
| Brands not offering these programs may be outliers. | Given the widespread use, non-participants might be left behind. |
| The market values partnerships and collaborative sales. | The prominence of affiliate programs highlights partnership value. |
#4. Brand Awareness Enhanced for 58% of Brands Via Affiliate Marketing.
Source: Digiday
Significance of the Data: High
Mentioned By: Creator Iq, Blogging Wizard, Live Your Message, Influencer Marketing Hub, Linkedin, Word Stream, Shopify, Affise, Debutify, Castle, and more.
| What does the data suggest | Justification |
| Affiliate marketing is a key tool for enhancing brand visibility. | The majority indicates its efficacy in amplifying brand presence. |
| Brands not utilizing affiliates may lack optimal exposure. | Given its success, non-utilization may hinder brand recognition. |
| The affiliate model extends reach beyond traditional channels. | A high percentage underscores its unique power in brand promotion. |
#5. 20% of Marketers Rank Affiliate Marketing as Top Customer Acquisition Tool.
Source: Pepper Jam
Significance of the Data: High
Mentioned By: Kinsta, Linkedin, Luisa Zhou, Affiliate Wp, Demand Sage, Globe Newswire, Influencer Marketing Hub, Market Splash, and more.
| What does the data suggest | Justification |
| A significant portion sees affiliate marketing as a top acquisition tool. | One in five prioritizing it speaks to its strategic importance for brands. |
| 80% of brands prioritize other acquisition methods. | While influential, affiliate marketing is one of various tools in use. |
| The multifaceted nature of acquisition channels is evident. | Brands diversify their strategies, with affiliate marketing being key for many. |
#6. Yearly Growth in Affiliate Marketing Spending Surpasses 10%.
Source: Luisa Zhou
Significance of the Data: High
Mentioned By: Demand Sage, Influencer Marketing Hub, Meetanshi, Supermetrics, Blogging Wizard, Moneyzine, Market Splash, Findstack, and more.
| What does the data suggest | Justification |
| Affiliate marketing is seeing robust investment growth. | A double-digit annual growth signifies increasing confidence. |
| Brands recognize the tangible ROI from affiliate efforts. | Such consistent spending increase implies favorable returns. |
| The trajectory suggests affiliate marketing will be even more pivotal in the future. | Rising investments point to its growing significance in the market. |
#7. Global Affiliate Marketing Valued at $14.3B in 2023, Predicted $15.7B by 2024.
Source: Influencer Marketing Hub
Significance of the Data: Very High
Mentioned By: Founderjar, Aspire, Demand Sage, Piktochart, Medium, Dustin Howes, Commission Factory, and more.
| What does the data suggest | Justification |
| The global affiliate marketing industry is on a significant rise. | Year-on-year growth projections underscore the sector’s vitality. |
| Brands and advertisers increasingly prioritize affiliate strategies. | Consistent billion-dollar growth indicates sustained market demand. |
| The pace of expansion suggests continual evolution and adaptation. | The projected rise signals innovations and novel strategies ahead. |
#8. Standard Affiliate Conversion Rates Steady at About 1%.
Source: Influencer Marketing Hub
Significance of the Data: Medium
Mentioned By: Bloggers Goto, Monitor Backlinks, Web Tribunal, Word Stream, Adsterra, Wecantrack, Awin, Market Splash, and more.
| What does the data suggest | Justification |
| Affiliate marketing, while potent, demands volume for success. | A 1% average conversion rate emphasizes the need for broad outreach. |
| Brands should set realistic expectations for affiliate ROI. | Understanding typical conversion rates aids in informed decision-making. |
| Strategies must focus on quality and scalability. | Given the rate, it’s crucial to balance reach with high-quality content. |
