I’ve compiled a list of insightful affiliate marketing statistics; a brief overview is provided below.

Affiliate Marketing Statistics

  • 16% of global ecommerce sales are generated by affiliate marketing.
  • 60% of brands say affiliate marketing helps them convert leads.
  • About 80% of brands have affiliate programs.
  • 58% of brands say affiliate marketing helps most with brand awareness.
  • 20% of brand marketers say affiliate marketing is the best customer acquisition channel.
  • Over 10% of affiliate marketing spending grows annually.
  • The global affiliate marketing industry will reach $14.3 billion in 2023 and $15.7 billion in 2024.
  • The average affiliate conversion rate is 1%. 
  • 79% of marketers say affiliate marketing improves customer engagement.
  • 57.55% of affiliates make under $10,000.

Sources: (Business Insider, Blogging Wizard, Influencer Marketing Hub, Digiday, Pepper Jam, Luisa Zhou, 

#1. Affiliate Marketing Drives 16% of Worldwide Ecommerce Sales.

16% of global ecommerce sales are generated by affiliate marketing

Source: Business Insider

Significance of the Data: Very High

Mentioned By: Adsterra, Demand Sage, Influencer Marketing Hub, Findstack, Truelist, Luisa Zhou, Zippia, Meetanshi, Market Splash, Kinsta, and more.

What does the data suggestJustification
Affiliate marketing plays a significant role in ecommerce.With 16% of sales attributed, it’s a powerful sales generation tool.
Not leveraging affiliate strategies might be a missed opportunity.Its contribution to global sales indicates potential profitability.
The affiliate ecosystem is vast and influential.Its substantial impact reveals the reach and potency of affiliates.

#2. 60% of Brands Confirm Affiliate Marketing Boosts Lead Conversions.

Source: Blogging Wizard

Significance of the Data: Very High

Mentioned By: Flipping Book, Luisa Zhou, Influencer Marketing Hub, Wp Beginner, Hostinger, Hootsuite, Coupon Affiliates, Salesmate, and more.

What does the data suggestJustification
Affiliate marketing is pivotal for brand conversion strategy.A majority of brands acknowledging its impact denotes its efficacy.
Brands not employing this method may miss conversion boosts.Given its recognized success, non-adopters might be at a deficit.
Affiliate channels are a trusted means for lead actualization.The high percentage underscores the trust in its conversion power.

#3. Affiliate Programs Implemented by 80% of Global Brands.

Source: Influencer Marketing Hub

Significance of the Data: Very High

Mentioned By: Demand Sage, Luisa Zhou, Findstack, Truelist, Blogging Wizard, Meetanshi, Zippia, Post Affiliate Pro, Affiliate Wp, and more.

What does the data suggestJustification
Affiliate programs are a mainstream strategy for brands.An overwhelming majority adoption rate indicates industry standard.
Brands not offering these programs may be outliers.Given the widespread use, non-participants might be left behind.
The market values partnerships and collaborative sales.The prominence of affiliate programs highlights partnership value.

#4. Brand Awareness Enhanced for 58% of Brands Via Affiliate Marketing.

Source: Digiday

Significance of the Data: High

Mentioned By: Creator Iq, Blogging Wizard, Live Your Message, Influencer Marketing Hub, Linkedin, Word Stream, Shopify, Affise, Debutify, Castle, and more.

What does the data suggestJustification
Affiliate marketing is a key tool for enhancing brand visibility.The majority indicates its efficacy in amplifying brand presence.
Brands not utilizing affiliates may lack optimal exposure.Given its success, non-utilization may hinder brand recognition.
The affiliate model extends reach beyond traditional channels.A high percentage underscores its unique power in brand promotion.

#5. 20% of Marketers Rank Affiliate Marketing as Top Customer Acquisition Tool.

Source: Pepper Jam

Significance of the Data: High

Mentioned By: Kinsta, Linkedin, Luisa Zhou, Affiliate Wp, Demand Sage, Globe Newswire, Influencer Marketing Hub, Market Splash, and more.

What does the data suggestJustification
A significant portion sees affiliate marketing as a top acquisition tool.One in five prioritizing it speaks to its strategic importance for brands.
80% of brands prioritize other acquisition methods.While influential, affiliate marketing is one of various tools in use.
The multifaceted nature of acquisition channels is evident.Brands diversify their strategies, with affiliate marketing being key for many.

#6. Yearly Growth in Affiliate Marketing Spending Surpasses 10%.

Source: Luisa Zhou

Significance of the Data: High

Mentioned By: Demand Sage, Influencer Marketing Hub, Meetanshi, Supermetrics, Blogging Wizard, Moneyzine, Market Splash, Findstack, and more.

What does the data suggestJustification
Affiliate marketing is seeing robust investment growth.A double-digit annual growth signifies increasing confidence.
Brands recognize the tangible ROI from affiliate efforts.Such consistent spending increase implies favorable returns.
The trajectory suggests affiliate marketing will be even more pivotal in the future.Rising investments point to its growing significance in the market.

#7. Global Affiliate Marketing Valued at $14.3B in 2023, Predicted $15.7B by 2024.

Source: Influencer Marketing Hub

Significance of the Data: Very High

Mentioned By: Founderjar, Aspire, Demand Sage, Piktochart, Medium, Dustin Howes, Commission Factory, and more.

What does the data suggestJustification
The global affiliate marketing industry is on a significant rise.Year-on-year growth projections underscore the sector’s vitality.
Brands and advertisers increasingly prioritize affiliate strategies.Consistent billion-dollar growth indicates sustained market demand.
The pace of expansion suggests continual evolution and adaptation.The projected rise signals innovations and novel strategies ahead.

#8. Standard Affiliate Conversion Rates Steady at About 1%.

Source: Influencer Marketing Hub

Significance of the Data: Medium

Mentioned By: Bloggers Goto, Monitor Backlinks, Web Tribunal, Word Stream, Adsterra, Wecantrack, Awin, Market Splash, and more.

What does the data suggestJustification
Affiliate marketing, while potent, demands volume for success.A 1% average conversion rate emphasizes the need for broad outreach.
Brands should set realistic expectations for affiliate ROI.Understanding typical conversion rates aids in informed decision-making.
Strategies must focus on quality and scalability.Given the rate, it’s crucial to balance reach with high-quality content.