I’ve compiled a list of insightful Ad Retargeting Statistics; a brief overview is provided below.
Ad Retargeting Statistics: The Key Numbers
- Retargeting can increase conversion rates by up to 150%.
- Visitors who are retargeted with display Ads on a retailer’s website are 70% more likely to convert.
- Retargeted customers are 3X times more likely to click on your ad than new customers.
- 26% of customers will return to a site through retargeting.
- Retargeting can reduce cart abandonment by 6.5%.
- Retargeting can boost ad engagement rates by up to 400%.
- Retargeting resulted in a 1,046% increase in business name searches.
- 92% found retargeting to be as good as or better than search.
- 75% of consumers are now aware of retargeted ads.
- 58% of shoppers mainly notice ads for familiar products.
Sources: (99 Firms, Invesp, MotoCMS, Vibe, PR Newswire, BenchmarkONE.)
#1. Retargeting Boosts Conversion Rates by a Striking 150%.
Source: 99 Firms
Significance of the Data: Very High
Mentioned By: Advanced Web Ranking, Ab Tasty, Axonn, Webinar Care, Linkedin, Sleek Flow, Thrive Myway, Opti Monk, Influitive, and more.
| What does the data Suggest | Justification |
| Retargeting is a potent tool for enhancing conversions. | A potential boost of 150% underscores its transformative impact on marketing outcomes. |
| Brands should prioritize retargeting in their digital strategies. | Such a significant lift in conversion rates presents a compelling case for its integration. |
| Effective retargeting requires precise audience understanding. | To achieve this level of success, brands must analyze user behaviors and tailor campaigns accordingly. |
#2. 70% More Likely to Convert: The Power of Retargeted Display Ads.
Source: Invesp
Significance of the Data: Very High
Mentioned By: Hurrdat Marketing, 99 Firms, Spiralytics, Finances Online, True List, Webinar Care, Thrive Myway, Ab Tasty, and more.
| What does the data Suggest | Justification |
| Retargeted display ads significantly drive website conversions. | The 70% increased likelihood showcases their efficacy in recapturing and influencing visitor decisions. |
| Retailers must leverage retargeting to maximize conversions. | Ignoring this strategy may mean forgoing a substantial uplift in potential website conversions. |
| Ensuring a seamless user experience complements retargeting efforts. | While retargeting captures interest, the on-site experience is crucial to seal the conversion. |
#3. Retargeted Customers: 3x More Likely to Click on Your Ad.
Source: Invesp
Significance of the Data: Very High
Mentioned By: Search Engine Journal, Linkedin, Ab Tasty, Cience, Fraud0, Cms Wire, Send Pulse, and more.
| What does the data Suggest | Justification |
| Retargeting effectively recaptures the attention of familiar users. | A threefold increase in click likelihood underscores its power in reigniting previous engagements. |
| Brands must prioritize retargeting for audience re-engagement. | Harnessing this strategy taps into a more receptive audience, maximizing ad performance. |
| Cultivating initial interactions sets the stage for retargeting success. | Quality initial engagements create the foundation that makes subsequent retargeting efforts more impactful. |
#4. Through Retargeting, 26% of Customers Return to Websites.
Source: Invesp
Significance of the Data: High
Mentioned By: Auto Grow, 99 Firms, Webinar Care, Advanced Web Ranking, Forbes, Exactdrive, Econsultancy, and more.
| What does the data Suggest | Justification |
| Retargeting plays a pivotal role in re-attracting previous website visitors. | A return rate of 26% underlines its efficacy in reigniting past user interests. |
| Implementing retargeting strategies can bolster site revisit rates. | This technique captures a meaningful segment of users who might otherwise be lost. |
| Optimizing retargeted ads is crucial to maximize returns. | Ensuring relevancy and appeal in retargeted content is key to tapping into this significant re-engagement potential. |
#5. Combatting Cart Abandonment: Retargeting Slashes Rate by 6.5%.
Source: MotoCMS
Significance of the Data: High
Mentioned By: Woosuite, Coxnext, Figpii, Syte, Hotjar, Invespcro, ColorlIb, Ad Roll, and more.
| What does the data Suggest | Justification |
| Retargeting is a strategic solution to mitigate cart abandonment. | A reduction of 6.5% signifies its efficacy in addressing a common e-commerce challenge. |
| E-commerce platforms must embed retargeting in their conversion strategies. | By not leveraging this tool, businesses potentially leave revenue on the table. |
| Pairing retargeting with user experience optimization is essential. | While retargeting addresses abandonment, ensuring a seamless checkout process further solidifies conversions. |
#6. Retargeting Skyrockets Ad Engagement by 400%.
Source: Vibe
Significance of the Data: Very High
Mentioned By: Skai, Advanced Web Ranking, Spiralytics, 99 Firms, Search Engine Journal, Webinar Care, Roll Works, True List, Forbes, and more.
| What does the data Suggest | Justification |
| Retargeting massively amplifies ad engagement dynamics. | A potential surge of 400% underscores its transformative capacity in enhancing ad interactions. |
| Businesses must harness retargeting to elevate their ad performance. | Such a profound boost signifies the compelling impact of targeting users with prior brand familiarity. |
| Strategic design and messaging are pivotal in retargeting campaigns. | While the approach is effective, maximizing this heightened engagement requires precision in content and delivery. |
#7. Business Name Searches Soar by 1,046% Due to Retargeting.
Source: PR Newswire
Significance of the Data: Very High
Mentioned By: Spiralytics, Webinar Care, Linkedin, Creatopy, Moto Cms, Ad Age, Retargeter, and more.
| What does the data Suggest | Justification |
| Retargeting plays a monumental role in elevating brand recognition. | An astounding 1,046% lift indicates its unparalleled influence in driving brand searches. |
| Businesses must leverage retargeting to solidify their brand presence. | This strategy not only drives direct conversions but massively bolsters overall brand visibility. |
| Implementing retargeting is crucial for long-term brand equity. | Beyond immediate gains, such a profound increase in name searches signifies deeper penetration into consumer consciousness. |
#8. Retargeting Rivals or Surpasses Search for 92% of Advertisers.
Source: BenchmarkONE
Significance of the Data: Very High
Mentioned By: Interactive Advertising Bureau, Webinar Care, Araby Ads, Forbes, Darwin Digital, Ready Cloud, Search Engine Journal, Status Brew, and more.
| What does the data Suggest | Justification |
| Retargeting stands on par with, if not exceeds, search in terms of performance. | With 92% endorsement, it’s evident that retargeting holds significant weight in the digital advertising domain. |
| Brands must allocate ample resources to retargeting strategies. | Given its competitive performance, overlooking retargeting could mean missed optimization opportunities. |
| A balanced approach between search and retargeting is imperative. | While retargeting shines, a harmonized integration with search ensures a comprehensive digital marketing front. |
